Truth About Abs: Who Is Mike Geary?

Apr 11, 2011

So who is Six Pack Abs guru Mike Geary, creator of the best selling fitness system the Truth About Abs? How did he come to design his exercise and diet program to give users lean and muscled bodies? With around half a million book sales to his credit, how did Geary get to his top of the market status?

Anyone involved with the fitness industry can tell you he is the author of the e-book “The Truth about Six Pack Abs”, and owner of the web sites TruthAboutAbs.com and BusyManFitness.com, sites dedicated to achieving the body beautiful through exercise and diet. Geary is a certified nutrition specialist with a Bachelor of Science degree from Susquehanna University, Selinsgrove, Pennsylvania. He has also co-authored the best selling diet program “The Fat Burning Kitchen” and is the author of the newsletter “Lean Body Fitness Secrets” which has 710,000 readers across 170 countries. He has had articles published on thousands of websites around the world, as well as making guest appearances on radio shows. He is a personal trainer on a mission to battle body fat, especially ugly belly fat, but he also specializes in strength building and power training.

Disappointingly, there does not appear to be any rags to riches story about this man.  He was never a skinny weakling who got sand kicked in his face by some jock, nor was he an obese shut-in who fought his way to a better life. He does admit he can gain weight like anyone else, but looking at his fat-free frame and aquiline face, this is hard to imagine.

Geary’s internet success with his product fates back to 2004, when he was researching training and fitness online and came across information on how to market a product successfully on the net. He set up his web site and sat back to await sales, but found he needed to work on driving traffic and exposure for his site. Juggling his site and his day job, Geary says it took him some time to get this right and to get traffic to his site moving and sales coming in. This is certainly something he has mastered, judging by the overwhelming presence of his product on the internet, which one blogger described as “like a virus”.

Fitness and diet systems are not exactly scarce on the web, but most are priced a lot higher than Geary’s. In a recent interview, he admitted buying lots of $30-$40 fitness books “as an investment”, and perhaps the most important thing he learned from these was to price his product to be attractive to a wider market. Spending less than $5 on ClickBank can be done with a lot less thought than spending $30, whatever the customer’s circumstances.